EDUCATION

Pratt Institute 

Communication Design MFA | May 2021

UC Berkeley Extension

Graphic Design | May 2019

New York University

B.A. Sociology, Chemistry Minor | May 2015

AWARDS

Inaugural School of Design Social Justice and Sustainability Award in the Social Justice, Change Agent category for:

"Co-design of the Vaccination Process for Unhoused in Santa Cruz"

2020-2021 Coyne Family End Scholarship 

SOFTWARE/TECHNICAL SKILLS

Adobe Creative Suite (CC), After Effects, Illustrator, InDesign, Photoshop, Lightroom, Foundation in Design Theory, Premiere Pro, Microsoft Office Suite, Microsoft, PowerPoint, Word, Excel, Keynote, Typography, Layouts, Graphic, Fundamentals, Social Media, Composition, Form, Hierarchy, Color, Instagram, Pinterest, Twitter, Facebook, Photography, Portraiture, Drawing, Power BI, Mac OS X, Windows

LANGUAGE

English  | Fluent

Russian | Conversational

VOLUNTEERING

Second Harvest Food Bank Bay Area

January 2021 - Present

Packaging and providing free food resources for underserved communities all across the Peninsula/Bay Area

Project Parachute

May 2020 - September 2020

Pro bono therapy for front line US health care workers working to contain COVID-19

Food Not Bombs Santa Cruz

September 2020 - October 2022

Non-profit org providing hot meals and clothes to the unhoused population of Santa Cruz, CA

WRITING

Washington Square News

TheVillageStyle.com

HeyHeyGorgeous

Elmore Magazine

Writing samples provided upon request

CONTACT INFORMATION

ag3421@nyu.edu

LinkedIn

Behance

ABOUT ME

A Visual Designer seeking to channel my photography, graphic development, typography, ideation, color theory, and research-based background in a Graphic Design position.

WORK EXPERIENCE

Deckers Brands | Associate Graphic Designer for UGG | January 2022 - Present

• Designed and executed consumer-centric branded materials for the Global Brand Marketing Team – including sales collateral, catalogs, advertising, e-commerce web design, social posts, homepage features, and emails that led to improved brand reputation and increased product sell-through.

• Re-designed the branded Global Brand Marketing presentation template and worked with brand leadership to design Board of Director presentation template — used across all global brand teams including APAC, EMEA, North America, and Canada.

• Created thoughtful and engaging designs across campaigns, social media, and packaging projects to showcase brand aesthetic.

• Collaborated with purpose, copy, and design teams to create clear and concise layouts celebrating UGG’s brand purpose-driven product launches including the Classic Mini Regenerate and Tasman Regenerate.

• Updated the UGG Mainline Insert Card that goes into every UGG Shoe Box effectively reduced the cost per card from $0.04 to $0.02 resulting in close to $200,000 per year in savings for all production.

• Conceptualized packaging designs encompassing all product categories and co-branded collaborations including the evergreen AW22 and AW23 Journey’s store Visual Merchandising displays spanning 868 total Journeys and 225 Journeys Kidz stores across North America and Canada.

• Oversaw and took over key brand footwear and lifestyle packaging projects for collaborations with TELFAR, Shane Oliver, Collina Strada, Madhappy, Sesame Street, Opening Ceremony, STAMPD, Feng Chen Wang, The Elder Statesman, and Gallery Department – working with the Collaboration Project Manager to incorporate UGG’s luxurious production touches while maintaining the brand’s signature aesthetic within the limited edition packaging launched in collaboration with these iconic brands.

• Worked with my manager, photography teams, and collaboration project manager to create Packaging Guidelines Document which improved the packaging collaboration design process breaking down the material options for insert cards, tissue papers, and shoe boxes ranging from simple to elevated.

Pedal Born Pictures | Graphic and Web Design Intern | September 2021 - November 2021

• Prototyped and created graphic and website assets that fit in the context of larger storytelling

• Adapted imagery for landing pages across responsive breakpoints with Figma and Wordpress

• Created assets that function across a variety of platforms and devices (mobile and web)

Pratt Institute | Graduate Assistantship | January 2021 - May 2021

• Supported in-class instruction, alongside Faculty of Record for a 6-hour weekly studio course

• Researched, collated support material, organized and gathered student work for assessment

• Understood/modeled curricular goals, course learning objectives, and teaching strategies favored

• Anticipated logistical matters, be they technical, clerical, etc.

Crowdstar/Glu Mobile | Customer Care Associate/Consultant | November 2016 - October 2019

• Collaborated with a team of experienced entrepreneurs, technologists, designers, and artists to create and improve compelling mobile games: Covet Fashion and Design Home

• Utilized conflict-resolution expertise with customers using excellent writing and interpersonal communication skills while performance testing and submitting detailed bug reports 

• Created and revamped in-game FAQs and articles 

PR Hacker | Account Associate  | June 2016 - September 2016

• Developed creative plans, copywrote, and created social media content that built brands such as Budweiser, Finlandia Cheese, Natural Balance Pet Food, bObsweep, and Harmless Harvest

• Wrote media materials including pitches to journalists, reports, and multimedia presentations 

• Assisted Executives with managing inquiries from media outlets, key influencers, and clients

HeyHeyGorgeous | Photographer | May 2014 - February 2015

• Photographed Mercedes Benz Fashion Week Spring/Summer 2015 and Fall/Winter2015

• Wrote and photographed for shows such as Zimmerman, Desigual, and Erin Fetherston

PROJECTS

Covid-19 Vaccination for Homeless Residents in Santa Cruz

Facilitated stakeholder meetings between the County of Santa Cruz Health Services Agency’s Homeless Persons Health Project (HPHP), the Santa Cruz Homeless Union, and Food Not Bombs to discuss plans for vaccinating people experiencing homeless against COVID-19

Discussed and conducted a survey with people experiencing homelessness living at the San Lorenzo Park (SLP) encampment interest and concerns related to COVID-19 vaccines

Co-designed unhoused person user flow for receiving the Moderna and Johnson & Johnson Vaccination 

Power of Women Symposium 

Created a cohesive brand color palette, typography, and identity producing Power of Women Symposium Stationery Set, Magazine, Event Poster, and Advertisement Campaign

We Bleed as One

Designed and activated a campaign to inspire donations of feminine hygiene products to shelters for women experiencing homelessness in New York City and San Francisco 

Locus + Fragmenta

A conceptual and formal investigation into the morphologies of forms where symbolic components of the environments were deconstructed into informational units that could be used to develop a language of potential narrative formulations becoming a new take on a tarot deck of cards

Canine Perception

Transformed data visualization of walks with my dog into tactile jewelry representing canine motion, limited color vision, reliance on textures through exploration with their nose and mouth, as well as the wider field of vision that canines possess

Yougavik

Translated the environmentalism themes of Japanese Animator Hayao Miyazaki into a living brand catalog filled with the company’s origins, mission statement, and products offered

Délicat

Rendered illustrator dieline of packaging and label (comprised of original typographical logo design, individual package contents, and nutritional facts) design for print and production